Adolescent Language And Literacy Development - 1751 Words

ADOLESCENT LANGUAGE AND LITERACY DEVELOPMENT LESLEY CHU TSZ TING z5021045 Literacy acts as a very significant role in the out-of-school lives of adolescents. At the most elementary level, academics and policy makers have come to an agreement that the term â€Å"literacy† refers to the writing and reading of published texts. Nevertheless, to a more extensive extent, â€Å"literacy† at the present refers to even an artwork or a dance performance as a forms of a practice of literature. Hence, literacy is essentially all over the place around teenagers, even when they are not inside of school. Teenagers have easy access to different types of out-of-school literacy around them in their everyday lives, like newspapers, magazines or the television shows. Having an interest a passion in reading writing, or any forms of literacy can assist adolescents discover different means to comprehend not simply various cultures and traditions but also themselves. Literacy acts as a medium that can help a teenager find ways to work t hrough and interconnect their yet to come goals or future job prospects. Over the past few years, education providers and policy makers have put large prominence on the importance of early literacy, but have also paid less consideration to the teenage literacy improvement. According to figures in the United States of America, most teenagers have deficiency in the more advanced literacy, comprehension and writing skills that are significant for them in prospering inShow MoreRelatedLanguage and Literacy757 Words   |  4 PagesLanguage and Literacy what are they? How do they relate? How do we learn them? These are just a few questions one might ask them self when they contemplate the effect language and literacy have on learning. â€Å"Forms of language and literacy develop supportively and interactively. Children build on oral language knowledge and practices as they learn to read and write’ they develop key understandings about reading through writing, and they extend their writing range through reading† (Braunger Read MoreThe Impact Of Digital Technology On Children And Adults1402 Words   |  6 PagesAs a result of the of digital technology in modern society, digital literacy practices that adolescents and young adults engage in on a quotidian basis have profoundly affected not only their influence over technology as a result of its centrality in their lives but also their social skills in digital networking. Web 2.0 technologies have enabled individuals around the world to interact and communicate with one another, constructing an imagined community in the Andersonian sense vis-a-vis digitalRead MoreChoosing A English / Language Arts Preparation Programs995 Words   |  4 PagesCandidates in a English/language arts preparation programs are expected to gain knowledge in reading/literacy instruction that has been standardized to include: knowledge of standard-based learning experiences, knowledge of individual and collaborative instruction strategies, knowledge of how to incorporate language into instruction, and the ability to plan instruction that reflects curriculum integration and interdisciplinary methods (National Council of Teachers of English and National CouncilRead MoreImmigration Parents Stand As A Newcomer Essay986 Words   |  4 Pages21st century progresses, our nation will become increasingly dependent on the current generation of children, a generation that is dramatically more diverse than previous generations (Shields, Behram, 2004). Immigrant parents bring their values, language, culture, religion, and education backgrounds to our schools, enriching our educational environments (Guo, 2012). The challenges faced by many newcomer parents regarding t heir children’s schooling can be daunting (Bà ©langer, Dalley, Turner, 2015)Read MoreLiteracy Influences Child Development, Social Interaction And Development Of The Brain978 Words   |  4 PagesLiteracy influences child development, social interaction and the ability to overcome obstacles a positive aspect. If you are reading this, at some point in time someone, somewhere taught you to read. Literacy in small children can be very beneficial to the growth and development of the brain. â€Å"Decades of research prove that when young children are surrounded by literature-rich environments are spoken to and read to frequently, have the skills needed to start school and are appropriately supportedRead MoreTexting And Teen Literacy : Understanding And Knowing How Texting Affects Literacy Overall, Particularly With Teenagers1206 Words   |  5 PagesTexting and Teen Literacy My personal interest in researching this topic is understanding and knowing how texting affects literacy overall, especially with teenagers. I know that communication has evolved and as we move forward with technology, there are/will be positive and negative results that will arise and affect our daily and normal lives in how we communicate This will affect not only our day-to-day communication but also in how we learn. I would like to know more about this topic becauseRead MoreDevelopment Of Quality Literacy Programs For Children And Parents1091 Words   |  5 Pagesin health, child development, and mental health. The main focus is on the development of infants and toddlers. The main goal of this organization is to guarantee that all babies and toddlers are given a strong start in life. Promoting an understanding about key issues that affect young children and their families. Key issues include infant mental health, child care, early language and literacy development, early inte rvention and the impact culture has on early childhood development (About Us, 2016)Read MoreAdvantages And Disadvantages Of Digital Literacy1113 Words   |  5 PagesDigital literacy helps to understand and analyze information through digital technology. The use of technology plays an important role within the process of teaching and learning; it can be used to teach reading and writing skills by using digital devices such as laptops, iPads, Chromebooks, or desktops. However, within the context of the use of technology in the area of education, and specifically in the area of language, digital literacy would also encompass its application both in development of languageRead MoreThe Stages Of Cognitive Development1290 Words   |  6 Pagesfirst psychologist to create a study of cognitive development that researchers and scientists still use today. Piaget’s Cognitive Theory includes the four stages of cognitive development from birth to adulthood: Sensorimotor, Preoperational , Concrete operational, and Formal operational. These stages include thought, judgement, and knowledge. He made the claim that children may enter these stages at different ages, but insisted that cognitive development always follows this sequence, cannot be skippedRead MoreTechnology Has Changed The Way People Communicate983 Words   |  4 Pagessend messages through text rather than voice, is particularly popular among adolescents and young adults worldwide (e.g. Drouin Davis, 2009; Ling, 2004), although females tend to send more numerous, lengthy and complex text messages than males (Ling, 2004; Rosen, Chang, Erwin, Carrier Cheever, 2010). Until recently, text messages were limited to 160 words some believe that is where the abbreviated form of written language came from. Fairly because text messaging is a relatively recent trend, there

Analysis Of The Dream Of The Rood - 1727 Words

Midterm for English 225 Please type your answers into a Word doc, save as pdf, and upload the pdf in the assignments part of our Canvas shell. It is due by midnight on 19 October 2017. Each topic is worth 20 points, for a total of 100 points. You may answer in any order you wish. . . (1) Our book includes Dream of the Rood (or cross); you can find it on pages 32-36. In your view, does this poem help us better to understand and interpret Beowulf? Should they be assigned together? In The Dream of the Rood, the Cross shows a vas sort of fidelity to Christ all through the whole torturous killing. This effective scene indicates Jesus baring himself and climbing onto the cross. He does this with much fearlessness, he displays an†¦show more content†¦Within Beowulf and The Dream of the Rood, you can perceive how these qualities were depicted by Beowulf, the Cross, and now and again Jesus, all likewise. Within these poems, Beowulf and the Cross are depicted as faithful and courageous, and Jesus and Beowulf as a warrior and a friend in need. It would make sense for us to study both poems together, although they do have unique warrior depictions. The poem â€Å"Dream of the Rood† would help us understand more about the Beowulf culture and why they chose certain characteristics to give to their heroes. Perhaps the Christian influence in Beowulf and the roots on what it means to be a warrior. (2) In class we viewed an excerpt of a modern BBC retelling of The Wife of Bath s Tale from Canterbury Tales. Does such a production prove the enduring value of Chaucer, or, rather, does it merely show that modern scriptwriters are very clever at stealing ideas—is the video about the clever thievery of modern writers more than it is about honoring the legend of Chaucer? Modern productions such as the one we viewed in class, do not attempt to make satirical references nor are they motivated by â€Å"clever thievery† of Chaucer’s work. Works like those of Chaucer are so widely known that any modernization falls flat as a retelling. Far older works such as Homers Odyssey have made immense marks in literature that as an audience one can identify parallels. Similarly stealing Chaucer’s work would be an extremelyShow MoreRelatedAnalysis Of The Dream Of The Rood1037 Words   |  5 Pagesstory where the author has the ability to control how it is interpreted. The Dream of the Rood is written so that it makes it difficult for the reader to see the difference between a savior and a warrior. If a story was written simply stating the individual’s goal rather than how that goal was achieved it would be easy to see them as a savior but it could be difficult to see them as a warrior. Presenting literary analysis from different sources will explain how the author portrayed the protagonistsRead MoreWomen in Sons and Lovers1597 Words   |  7 Pagesdefinition of feminism also includes all movements and campaigns that target men and boys for gender sensitization with a goal to end gender based discriminatory practices and achieve gender based equality. Feminist literary criticism is the critical analysis of literary works based on the feminist perspective. In particular, feminist literary critics tend to reject the patriarchal norms of literature that privileges masculine ways of thinking/points of view and marginalizes women politically, economicallyRead More Freedom Through the Pursuit of Dreams in Their Eyes Were Watching God3994 Words   |  16 PagesFreedom Through the Pursuit of Dreams in Their Eyes Were Watching God   Ã‚  Ã‚  Ã‚  Ã‚  After the Civil War and the emancipation of the slaves, the ex-slaves could not find enough good work to earn a living. Jim Crow laws were installed to push blacks further away from reaching their dreams. These laws were enforced after Plessy v. Ferguson conviction that blacks and whites could have everything separate but equal. This included schools, transportation, drinking fountains, bathrooms and more. By 1914Read MoreFundamentals of Hrm263904 Words   |  1056 PagesHRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights and Discipline 84 PART 3 Chapter 5 Chapter 6 Chapter 7 STAFFING THE ORGANIZATION Human Resource Planning and Job Analysis 110 Recruiting 132 Foundations of Selection 154 PART 4 Chapter 8 Chapter 9 TRAINING AND DEVELOPMENT Socializing, Orienting, and Developing Employees 182 Managing Careers 208 PART 5 Chapter 10 Chapter 11 Chapter 12 Chapter 13 MAINTAINING

Buddhism- a Religion or a Philosophy Free Essays

string(61) " behavior Christians are expected to follow \(Betty, 2008\)\." Albert Einstein believed that, â€Å"the religion of the future will be a cosmic religion that should transcend a personal god and avoid dogmas and theology. Covering both natural and spiritual, it should be based on a religious sense arising from the experience of all things, natural and spiritual and a meaningful unity† (Jammer, 1999). Buddhism qualifies as a religion depending on one’s point of view. We will write a custom essay sample on Buddhism- a Religion or a Philosophy? or any similar topic only for you Order Now If religion is defined as a system of worship or devotion to a higher deity then Buddhism does not fall under the religious category (Buddha Dharma Education Association, 2012). However, if religion is defined as a system of beliefs and rituals and morals then Buddhism classifies as a religious practice (Harshorne, 1996). The aspects of religion that include rituals and devotions are the very key aspects of the human experience. Although occupying the same socio-psychological space as other religions, they do not all necessarily share similar characteristics (Molloy, p5, 2010). Western scholars and religious thinkers often refer to Buddhism as an atheist or nontheistic religious practice (Florida, 1990). Despite apparent contradictions between Buddhism and theistic religions there are many elements of commonality. This paper supports Albert Einstein’s claim on religion through exploring Buddhism as a contemporary religion relevant to reality in relation to science, while considering the similarities shared by Buddhism and traditional religions such as Christianity. Why does it matter if we consider something a religion or not? There are Buddhists who speak confidently on â€Å"Panel discussions† stating that if using the word religion becomes a problem then they will not use it (Los Angeles Interreligious Group, 1991). Buddhism shows no concern over whether or not it qualifies as a religion, as it is a matter of belief from within and not what people think of it. Smith, a religion historian states in his works that â€Å"beliefs are not primary to religion; faith is† (Florida, 1990) which reflects Buddhism’s emphasis on the importance of karma and leading a morally-based life. Smith also strongly believes that theistic religions invented the idea of god based on humanities â€Å"ignorance, weakness, fear, and desire†(Florida, 1990). Michael Stone is a psychotherapist and a Buddhist teacher who shares Albert Einstein’s view on religion. Michael attempts to incorporate traditional Buddhist teachings with today’s psychological and philosophical understanding (Stone, 2012). Science has created an abundance of contradictory views in traditional religious teachings that Buddhism stands out as a religion which accommodates scientific evidence (The Dalai Lama centre, 2012). Religion’s importance today has come into question when analyzed through the eyes of society’s logical mind. The Dalai Lama claims that â€Å"if modern science presents good evidence that a Buddhist idea is wrong, I will accept the modern science, (he gives the example of the Earth moving around the sun, which runs counter to Buddhist scripture)† (The Dalai Lama Centre, 2012). Science has therefore made many questionable beliefs come to reality through trial and error research that many base their beliefs on evidence (Molloy, p179, 2010). Buddhism: The Buddhist religion entails a sense of sacredness with one’s self in relation to the environment and the universe. All religions are concerned with the deepest level of reality and for most religions the core or origin of everything is sacred and mysterious† (Molloy, p7, 2010). The â€Å"Three Marks of Reality† encompasses the embedded truth in Buddhist theology which reinforces the belief in having no god but rather finding the god within (Molloy, p132, 2010). Sacredness in religion refers to a dedicated practice to a religious purpose not the belief in a mystical figure who controls life as we know it. Sacredness is an interesting place of experience, and since there is a common misconception about Buddhism, the Dharma equips one to make a conciliatory meeting with whomever. The Dharma is part of the Three Jewels of Buddhism since it covers Buddhist teachings in â€Å"how to view the world and how to live properly† (Molloy, p131, 2010). The Dharma accommodates a variety of other views and appreciates those views for what they are. The emergence of Buddhism was based on the spread of Siddhartha’s teachings who was the oblivious son of a powerful king. The main components of Buddhist belief are: â€Å"karma, compassion and reincarnation†, which were conceptualized as a result of Siddhartha’s sudden exposure to reality’s misfortunes (Molloy, p128, 2010). These features influenced followers to adopt a peaceful and moral journey through life if they seek a blissful reincarnated-self (Molloy, 2010). Having experienced the â€Å"four passing sights† which involves living with nothing but oneself, Siddhartha began his journey towards becoming a world teacher (Molloy, p128, 2010). He practiced â€Å"The Four Noble Truths† which are the â€Å"truths about life, that suffering exists, it has a cause, it has an end and there is a way to attain release from suffering† (Molloy, p143, 2010). In Buddhist literature it is believed that worshipping a higher deity disregards the notion of â€Å"karmic results of action† which they strongly believe in (Thera, 2012). Similarities of traditional religions (Christianity): Religion â€Å"suggests the joining of our natural, human world to the sacred world† (Molloy, p5, 2010). Buddhism revolves around the life and lessons of Buddha, and Christianity revolves around the life and lessons of Jesus Christ, who are the two prophets present in both fields of practice (Los Angeles Interreligious Group, 1991). Both prophets followed the same strategy to uncover the worldly truths as they â€Å"stayed in the wilderness for 40 days and 40 nights’ facing evil, â€Å"Jesus by Satan and Buddha by the demon Mara and his daughters† (Los Angeles Interreligious Group, 1991). As the holiness’ representatives, both religions have a centralized authority figure such as the Pope and the Dalai Lama to carry on the teachings of God and Buddha on a global scale (Molloy, p391, 2010). Similarities in both Christians and Buddhists theological practice reflect the fact that despite the difference in beliefs in a deity the foundations share some common ethics. Buddhism’s conception of reality refers to the basics of â€Å"The Four Noble Truths and The Nob le Eightfold Path† that can be applied to the Ten Christian Commandments (Molloy, p136, 2010). The Ten Commandments represent God’s rules of behavior Christians are expected to follow (Betty, 2008). You read "Buddhism- a Religion or a Philosophy?" in category "Essay examples" The early stage of Buddhism was initially rejected as a religion by westerners. However later on, western scholars considered â€Å"Buddhist concepts of nirvana and dharma as parallels to the Western notion of divinity or God† and they refuted it (Florida, 1990). The manifestation of Buddhist characteristics attributed to God’s existence in theistic religions is partly based on Buddhism’s perspective on reality and needing no god to control their way of life (Betty, 2008). Yet religious symbolism has been an important feature of all religions, including Buddhism and Christianity. The Christians pray to Jesus in churches while Buddhists pray to Buddha in monasteries. According to Molloy, â€Å"religious symbols, myths, and terminology at times suggest a universal language that all religions speak† (Molloy, p9, 2010). The differences: While both are classified as a religion, a prominent difference and focus of many arguments surrounds the notion of Buddhism’s lack of deity to worship. Any forms of God-like elements in Buddhism are seen as manifestations of a specific physical form (Betty, 2008). Gods in Buddhism are essentially considered manifestations of distinct physical elements and mediums from which Buddhists can contribute their physical energies toward enlightenment, which is a state of spiritual understanding (Hartshorne, 1996). Buddhism does not place great importance on having a higher divinity because they don’t think it will have an impact or even make a difference when practicing their values (Hartshorne, 1996). According to Stafford, â€Å"Buddhism and Christianity have much to teach each other about Ultimate Reality—God or Buddha Nature† (Stafford, 2008). Buddhism is considered a â€Å"psychological religion† as it provides the tools within a person to attain full-fledged happiness internally rather than externally (Thera, 2012). Whereas Christianity is a religion of doctrines where the institution of the church controls Christian practices on life (Molloy, p391, 2010). Therefore the ideas of ultimate reality differ greatly as both religions expect different outcomes from their practices. One focuses on what God expects while the other does not place any expectations other than attempting to reach personal happiness. The difference in guidance received by both Buddhist and Christian followers provides an understanding as to why Buddhism may not be considered a religion by some theist believers. Christianity stresses on the importance of human action based on God’s cosmic plan to impose good morals into society to fight between the good and evils life bestows (Molloy, p15, 2010). Buddhism on the other hand focuses on personal karma to justify the good reasons behind following a morally-based lifestyle. Pope John Paul II upset Buddhists when he stated that â€Å"Buddhism is an ‘‘atheistic’’ system and that ‘‘the doctrines of salvation in Buddhism and Christianity are opposed’’ (Stafford, 2008). The Pope’s words made it clear that he believes the rejection of a dogma in Buddhism raises a lot of questions in the sphere of religion when it comes to the nature of Buddha. Agreeably, â€Å"Christians have faith in God while Buddhists have faith in something other than God- emptiness, perhaps† (Florida, 1990). Since Buddhism and Christianity address â€Å"the relationship of ultimate- God or emptiness† as major opposing elements (Florida, 1990), Florida poses an interesting question regarding Christianity that â€Å"if ultimate reality is Emptiness, is the Christian forced to choose between identifying God with Emptiness and denying God altogether? ’ (Florida, 1990). This statement supports Christianity’s set requirements for fulfilling one’s â€Å"obligations† with no room for personal opinion to God whereas Buddhism allows a progressive growth from within, with the world around in tune with one’s personal opinion (Silva, 2011). The progressiveness of Buddhism suggests that there are no implications on what one should and can believe in, in pursuit of sacredness. Sacredness can either be defined as the emptiness attained in Buddhism when enlightened or â€Å"speak of the sacred as what people hold to be sacred† in Christianity (Florida, 1990) (Molloy, p 14, 2010). The holy books are another way to identify the difference in what is considered as guidelines or expected practices for both religions as they are not used for the same reasons. In Buddhism, there are many kinds of holy books known as the Sutras. Buddhists Sanskrit, serve as a guideline to a deep reality beyond â€Å"the reach of ordinary cognition and senses† (Thera, 2012). Buddhism believes in personal reason while Christians follow religious authority (Molloy, p19, 2010). Therefore, the Bible reveals the words of God that â€Å"cannot be questioned and are a compilation of claims about the physical or spiritual worlds to be accepted on faith† (Birnbaum, 2009). Can a religion both be atheistic and a religion? While attempting to understand what the topic of religion consists of, one must consider the fact that the term ‘religion’ was developed in the western culture thus representing their traditional idea of what is meant by religion. The western perception of religion â€Å"may not be entirely appropriate when applied across cultures or spiritual paths† (Molloy, p5, 2010). In â€Å"Going Beyond God,† Armstrong argues that many Westerners define â€Å"religion† much too narrowly because they use the Abrahamic religions — Judaism, Christianity, and Islam — and belief in the God of monotheism as the â€Å"standard† of what defines religion (Vincent, 2012). In a book called â€Å"One of Faith and Belief† Smith notes that â€Å"the world’s religious systems . . . are not all variations on a theme; they do not give differing answers to the same questions, they do not operate in a common mode† (Smith, 1979). Therefore it is needless to say that contemporary ideologies about religion are no longer strictly based on teachings that cannot be challenged. â€Å"Whether we should go on or not to call it faith in God, depends directly on what we think of the universe not on what be thought of it† (Florida, 1990). New scientific interrelations with religions such as Buddhism, will formulate a new branch that is â€Å"both spiritual and scientific† which would be suited for contemporary society logicality (O’Brien, 2009). Religion â€Å"suggests the joining of our natural, human world to the sacred world† whatever that may be for anyone (Molloy, p5, 2010). Therefore, why should believing in a divinity improve the humanity-focused problems experienced in religion? Conclusion: If Dharma was assimilated into our culture as a daily practice and was not represented by the word â€Å"Buddhism† the world would be a happier place. If children had to focus on their attention in early childhood education to learn to look at their mind, to regulate their emotions, to be trained in that way then having the name â€Å"Buddhism† to represent the practice would not matter (Los Angeles Interreligious Group, 1991). If you try to categorize Dharma or Buddhist teachings it is really challenging, because it is a combination of a science, a religion, a philosophy or psychology. Buddhism can be seen as a religion which focuses on a way of life that allows the adoption of teachings in any other religion appropriate to one’s life journey (Molloy, 2010). Having drawn attention to the distinct similarities and differences both Christianity and Buddhism share this helps us develop an understanding of the dynamics present in both religions. Based on these comparisons it is clear to say that despite the differences, â€Å"Buddhist thinkers are less intent on systematizing† Buddhist thought into theories of ethical action, and â€Å"are more interested in examining particular Buddhist views on what it means to be a moral subject† (Heim, 2011). Based on my personal observations, if you go to any Asian country where Buddhism is practiced it is clear to say that the followers have very religious behaviors. All in all, Buddhists practice with one goal in mind, to end suffering. Therefore the idea of a higher deity seems senseless if it does not have a direct impact as to aid moralistically. â€Å"Answering a question such as, do you believe in a god, a Buddhist may answer â€Å"is answering that question either way, going to make me less or more sad†Ã¢â‚¬  (Los Angeles Interreligious Group, 1991). Bibliography: Betty, L. (2008). What Buddhists and Christians are teaching each other about God. Cross Currents. 58(1), 108-116. Buddha Dharma Education Association (2012). Morality. Fundamentals Of Buddhism. A BuddhaNet Production. Retrieved from http://www. buddhanet. net/fundbud6. htm Birnbaum, R. (2009). In search of an authentic engaged Buddhism: voices from ancient texts, calls from the modern world. Religion East West, (9), 25-39. Florida, R. E. (1990). Theism and Atheism in the Work of W. C. Smith: A Buddhist Case Study. Buddhist-Christian Studies. University of Hawai’i. Vol. 10, pp. 255-262 retrieved from http://www. jstor. org/stable/1390212 . Hartshorne, C. (1996). Buddhism and the theistic question. In Buddhism and the emerging world civilization (pp. 62-72). Carbondale, Ill: Southern Illinois Univ Pr. Heim, M. (2011). Buddhist ethics: a review essay. Journal Of Religious Ethics. 39(3), 571-584. Jammer, M. (1999). Einstein and Religion. Publish by Princeton University Press. Retrieved from http://press. princeton. edu/chapters/s6681. pdf Los Angeles Interreligious Group (1991). An Early Journey. Buddhist-Catholic Dialogue. Retrieved from http://monasticdialog. com/a. php? id=334 Molloy, M. (2010). Experiencing the World’s Religions. Tradition, Challenge, and Change. McGraw Hill. Fifth ed. O’Brien, B. (2009). Why Buddhism Is a Religion, and Why It Matters. Religion and Spirituality. Retrieved from About. com Tablan, F. E. (2011). Towards a Buddhist-Catholic interreligious encounter: a Southeast Asian perspective. Studies In Interreligious Dialogue. 21(2), p188-210. The Dalai Lama Centre (2012). â€Å"Happy Night in Canada: The Dalai Lama and Leading Scientists Search for Happiness†. For Peace and Education. Retrieved from http://dalailamacenter. org/learn/â€Å"happy-night-canada-dalai-lama-and-leading-scientists-search-happiness† Thera, N. (2012). Buddhism and the God-idea. BuddhaNet edition. Retrieved from http://www. accesstoinsight. org/lib/authors/nyanaponika/godidea. html Stone, S. M. (2012). About. Centre of Gravity. Retrieved from http://www. centreofgravity. org/m_stone/ Silva. D. L. (2011). Radical Therapy. Buddhist Precepts in the Modern World. Retrieved from http://www. accesstoinsight. org/lib/authors/desilva/bl123. html Smith,W. C. (1979). Faith and Belief: The Difference Between Them. Princeton N, J. Princeton University Press. Retrieved from http://www. amazon. ca/Faith-Belief-Difference-Between-Them/dp/1851681655 Vincent, H. (2012). Christian Buddhism?. Buddhist Geeks. Retrieved from http://www. buddhistgeeks. com/2010/08/christian-buddhism/ How to cite Buddhism- a Religion or a Philosophy?, Essay examples

Volvo Logistics Portfolio Analysis

Question: Discuss about the Volvo Logistics for Portfolio Analysis. Answer: Introduction: Volvo Logistics adopted a three-step purchasing model. Related three-step models could be seen in the records as well. Olsen Ellram, for example, use an analogous model yet in a somewhat separate order. In their portfolio design, the primary step is to investigate the companies original purchases by providing answers to specific factors and then put the examined products or investments into their portfolio design. In this way, an excellent policy for the goods is produced. HCC is a global healthcare corporation that serves in more than 100 nations hiring over 50,000 individuals globally. Inside HCC, the facility management (FM) unit is accountable for regulating all those services needed to run the company. The FM management team contains agents of the chief HCC internal shareholders, viz., FM administration, acquisition, economics, and HR. While this provider function had a notable mass of its labor force outsourced over various service channels to provide suppliers, the present FM profit base was recognized to be extremely organization-centric because of an on-core section when analyzed with external standards. HCC evaluated its FM facility support capacity to learn if it can be administered in a further effective way. The study showed that the company favored operating in a conventional procurement pattern in which it was high at supervising providers rather than toiling beside them. HCC happened to face a strategic necessity to concentrate on the actual business, modification shots and adjustment of expenses to a declining income stream. In this circumstances, it became apparent to the FM management team that support control was not simply an on core trade action but also a section where innovation is needing. The survey of HCC headed to a business settlement to develop the capability of the FM aid delivery. This expected the FM management unit to concentrate on two vital goals: (i) to generate a suitable acquiring model and vendor relations, and (ii) to remodel the resource base to match the continuing demands of the trade. The creative sourcing standard that developed from the four stages of the activity analysis is dependent on the expansion of a multi-supplier situation; that is recognized by the name "the FM ecosystem," in where HCC served as an associate with its tactical FM assistance suppliers. Though HCC has some vendors delivering commodities and services, operating and expanding a relation with some vendors were deemed superior to obtain potency and abilities additions alongwith the FM operations. Classification of internal shareholders and their hopes An interdisciplinary unit was built. It involved agents from HCC (the in-house consumer), operations, acquisition, economics, and HR. Every one of these in-house shareholders in FM had distinct and varying demands, concerning a provider creation program. The development of FM management unit was a chief agency for negotiation among the different internal shareholders. Provider selection The FM management unit held a multi-shareholder workshop to recognize their chief providers. The researchers (authors) chose to use the Kraljic Portfolio matrix model (Kraljic, 1983) to promote this method. Utilizing the Kraljic Portfolio matrix model for supply as a microscope for vendor classification, the management unit classified each of the existing provider conditions concerning gain influence and supply danger and balanced them to the four quarters of the Kraljic matrix model. None of the FM supply divisions were recognized as an equal for the tactical quadrant. It deserted the FM leadership team with the difficulty of choosing vendors of non-strategic acquired object classifications and to operate with them to promote cooperative value-producing tactical assistance resolutions. It was eventually determined that, through both obtaining expense and classification extension potential, 15 vendors had the capability to turn into strategic associates by partaking in a cooperative innovation agenda. Reconciliation of all shareholder anticipations The first step carried out by the FM service team in reconciling suppliers' anticipations was to express their intention to shift to a fresh acquisition policy based on cooperative innovation. They achieved so by summoning each of those 15 selected chief vendors to proffer for a single or multiple probable service systems recognized. The official invitation for one tender (RFT) report furnished particulars of HCC's understanding of the production channel content of the latest service systems. Everyone except one of the providers consented to partake in the activity. One provider chose not to engage and took the unavoidable outcome of non-participation: a notable decrease in sales revenue from its partnership with HCC. The vendor agents visited a two-day workshop throughout which the studio HCC FM supervisors shared a candid summary of their creative aims and enthusiasm in changing from consumer command-and-control to advancement of an extensive culture of cooperation with strategic providers. Analysis of co-creation exercises by the FM service scorebook The representatives of FM ecosystem assembled each three months to carry out one "temperature check" applying a 0100 scale. This concerned agents of the 14 diplomatic providers, additionally the HCC, FM management team, individually evaluating the influence of eight acts on three aspects, viz. commitment, collaboration and participation, and reformation. The activity added to the scorebook: Client satisfaction: enhanced levels of in-house consumer satisfaction were reported as an immediate consequence of the augmented FM facility reserve. Staff satisfaction: the activity generated favorable results on the practical commitment of the entire FM Association and improved full FM capacity. Constant improvement: HCC explained that a current operating pattern for FM facility provision had induced meaningful service addition which had a productive influence on the profitableness. Commercial targets: the fresh business model promoted a more efficient application of non-core resources and lessened investment on those and procedures by 20 million pounds in one year. The analysis assists in choosing the strategic providers by recognizing the major behavioral scales and negotiating those by FM ecosystem program. Some particular purposes of HCC and its multi-shareholders were developed into important regulatory decision scales for assessing the strategic providers. The decision scales explained how the company should cooperate and participate with its providers to essentially unlock addition from the stock base, thereby enhancing and diminishing service danger. Though advantage co-creation has gained much recognition from scholars, its employment in multi-shareholder collaboration outlook is yet under-researched. Unlike conventional standards and methods that scale suppliers' achievement using optimistic approaches, inside the HCC ecosystem pattern vendor achievement is assessed through individual behavioral scales employing a pragmatic strategy (Nudurupati et al., 2015). Placement of commodities Time does not stand still, and it will be severe for any business if no improvement would be performed in its technical basis. Throughout its survival, the Kraljic's prototype has demonstrated its importance. However, the model wants an efficient dynamic shape. It is not a flash shot but requires fixing and verifying each time repeatedly in order to receive the most returns from it. The customer should always remember what he aspires to accomplish. In accordance to Gelderman, the heart of every purchasers movement should concern leverage commodities to make the stockholders content by boosting gain by low costs. Tools could be obtained in reversed auctions. For natural assets, profit is to be accomplished through decreasing treatment related with procuring. Limited or no honor will be established with these assets, so it should be done with fewer people. The devices in this matter are for example E-acquisition and E-ordering. In regard to strategic studies Kraljic suggests an association with a provider. Easy to say than done. Maximum efforts to install these designs will disappoint. Relations in procuring hold much in common with social connections. Faith is usually the stumbling rock to construct anything permanent. Yet partnership is the answer to profit in this section of the model. However like with any circumstances with bottleneck commodities, one can encounter a challenging assignment. Certain features go past control, and one can be too tiny to replace them. In this situation, the single thing one can do is to admit and wish for a radiant future (Kraljic 1983). Figure 2 This Risk-Value Matrix of Kraljic is an exceptional idea of considering on the B2B purchasing (i.e. supply chain, acquisition) and B2B retailing method. Plus it is very crucial to recall to remember the assistance components of the both leverage and bottleneck things. It is since the Kraljic design came around at a point where production and commodities were all one was considering about, and permanent workers with companies performed many tasks. To explain, thinking of a bottleneck object like a particular kind of stainless steel atmospheric valve in a food producing factory in advanced country markets fits as a leverage article for new plants in abroad expanding markets. Being a leverage good: The valve businesspeople are very enthusiastic in trading masses of pipes and could only obtain massive quantities in new markets where several valves are required for new plants. In those new plants that can be in international growth markets the pipes are leverage objects according to the Kraljic Matrix. Consequently, there will be an RFP and auctioning activity, and a bunch of B2B trades effort will be required with chances of a huge payoff with engaging the significant transaction. The RFP may be simply for the pipes since there may be a different agreement for establishing the factory and machinery that proceeds to a separate installer/service supplier ("StratoServe", 2014). Being a bottleneck article: The same pipe turns into a bottleneck product for surviving plants in advanced nation markets. The pipe is not really costly as opposed to the tools but generation would halt if the pipe collapsed, therefore, B2B supply peoples would admit having a few additional valves so that no disaster is there.The pipe marketers are glad to export a few pipes and may have greater pricing for small shipments. In this event, the ability and assistance needed to repair the valve may not be accessible for workers in the operating factory because subsistence can be outsourced to a constructor to lessen operation expense on full-time facility maintenance associations (Padhi, Wagner, Aggarwal, 2012). B2B customers and clients should, therefore, reflect explicitly on how the valve will be placed in (a) the leverage current factory conditions and (b) the bottleneck existing plant conditions. Because the valve without perfect installation will not produce the answer, it is assumed to provide. The three procuring strategies showed by Kraljic are: Exploit Getting the maximum of superior purchasing power to obtain excellent rates and long-term deals from plenty of vendors, to lessen the supply peril associated with these valuable items. One may also be qualified to perform "spot purchases" of particular shipments of the article if a specific vendor extends a problem ("www.linkedin.com", 2016). The sole real discretion is not to use any competitive strategy too faraway, in case conditions improve. Balance Choose a middle path among the exploitation strategy and the diversification strategy. Diversify Decrease the supply hazards by exploring alternative providers or alternative commodities. For instance, as a logistics standard, one can employ the train to send some overland cargo alternative to depending entirely on trucking businesses. One can also improve their purchasing power by merging with a particular supplier. Moreover, in other circumstances, one could carry on the generation of the product in-house ("How to select strategic suppliers using portfolio analysis | Acuity (Consultants) Ltd", 2016). Other subsequent 4-quadrant supply positioning models have tried to decide the policies to a sole advancement for every quarter. Gelderman and Van Weele projected strategic directions for every quadrants: inside the tactical quadrant, the option is to locate a new provider, recognize the locked-in joint venture, or preserve the strategic joint venture; mirroring Kraljics strategies exploit, diversify or balance. They also finished off with saying that it is impossible to infer stratagems from a 2-dimensional case examination. Other features required to be regarded are: The in general business policy The specific circumstances in supply markets The capacities and intentions of individual suppliers Where they anticipated finding equilibrium of supremacy inside the strategic quarter, they in fact found that provider domination reigned ("Segmenting Supply Chain Using Kraljic Matrix", 2016). References How to select strategic suppliers using portfolio analysis | Acuity (Consultants) Ltd. (2016). Acuity (Consultants) Ltd. Retrieved 25 August 2016, from https://acuityconsultants.com/wp/2012/02/how-to-select-suppliers-to-add-value-beware-the-suppliers-perspective/ Kraljic, P. (1983). Purchasing must become supply management.Harvard business review,61(5), 109-117. Me, M., Ohno, R. (2012). The impact of changing lead-time on inbound logistics performance in a global supply chain-a case study based on Volvo Powertrain Corporation. Mandal, S., Bhattacharya, S. (2013). Supply Risk Structural Equation Model of Trust, Dependence, Concentration, and Information Sharing Strategies.International Journal of Risk and Contingency Management (IJRCM),2(2), 58-79. Nilsson, F., Fagerlund, M., Krner, J. (2013). Globally standardised versus locally adapted packaging: a case study at Sony Ericsson Mobile Communications AB.International Journal of Retail Distribution Management,41(5), 396-414. Nudurupati, S. S., Bhattacharya, A., Lascelles, D., Caton, N. (2015). Strategic sourcing with multi-stakeholders through value co-creation: An evidence from global health care company.International Journal of Production Economics,166, 248-257. Padhi, S., Wagner, S., Aggarwal, V. (2012). Positioning of commodities using the Kraljic Portfolio Matrix. Journal Of Purchasing And Supply Management, 18(1), 1-8. https://dx.doi.org/10.1016/j.pursup.2011.10.001. Petit, Y. (2012). Advancing project and portfolio management research: applying strategic management theories. Strategic Direction, 28(9). https://dx.doi.org/10.1108/sd.2012.05628iaa.004. Segmenting Supply Chain Using Kraljic Matrix. (2016). Supplychainopz.com. Retrieved 25 August 2016, from https://www.supplychainopz.com/2013/05/supply-chain-portofolio-matrix.html Spend Analysis and Opportunity Assessment - eSourcingWiki. (2016). Esourcingwiki.com. Retrieved 25 August 2016, from https://www.esourcingwiki.com/index.php/Spend_Analysis_and_Opportunity_Assessment. StratoServe. (2014). StratoServe. Retrieved 25 August 2016, from https://www.stratoserve.com/kraljic-modelrisk-value/. TAY, J. The Strategic Acquisition of Volvo Car Corporation by Zhejiang Geely Holding Group. The Kraljic Matrix for Procurement. (2013). Bellwethercorp.com. Retrieved 25 August 2016, from https://bellwethercorp.com/the-kraljic-matrix-for-procurement/ The Kraljic Portfolio Purchasing Model: Assessing Risk and Maximizing Profits. (2016). Mindtools.com. Retrieved 25 August 2016, from https://www.mindtools.com/pages/article/newSTR_49.htm. www.linkedin.com. (2016). www.linkedin.com. Retrieved 25 August 2016, from https://www.linkedin.com/pulse/kraljics-models-sourcing-strategies-based-supply-risk-akin-davidson.

Strategic Thinking Elysian Hotel

The world is getting increasingly competitive. There are various players within the industry having similar products to offer the market. Customers are increasingly becoming demanding. They have increased knowledge, and therefore, know that there is always an option when they need a product. Suppliers on the other hand, have become more demanding.Advertising We will write a custom assessment sample on Strategic Thinking: Elysian Hotel specifically for you for only $16.05 $11/page Learn More They want to supply more products at increased cost citing increase in various factors of production. A firm always finds itself in such an awkward situation in the market. This would force the firm to come up with mechanisms through which it can outsmart other firms. It must be able to offer customers products that are unique in the market. It must stand out as a firm that offers a positive change at regular interval to its customers. According to Wootton and Horne ( 47), it is through this that it will be in a position to manage competition and come out as a successful firm in the market. This would be achievable if the strategies that the management comes up with are competitive enough to make it be seen as the best. This study has its focus on Elysian Hotel in Chicago. The hospitality industry in the United States of America has expanded a great within this century. This is one of the oldest industries in the world. The major growth factor in this industry is the tourism sector, both locally and internationally. The number of visitors a region is able to attract within a year always dictates the growth of the hospitality industry. The United States of America is one of the leading tourists’ destinations in the world. There are a number of issues that affects this industry. The first issue that has been of concern is the seasonality in this industry. During off-seasons, the industry always faces serious economic challenges. In some extr eme cases, the cost of production exceeds the total sales that this firm makes. Another issue that always arises in this industry is the issue of insecurity. Pearson (112) observes that the United States has had a prolonged political stability that has enabled firms to excel in this industry. However, this industry is facing a new security threat in the form of terrorism and hooliganism. The United States remains the leading target of large terrorist groups around the world. The hotels are some of the institutions under great threat. Trigger-happy Hooligans are also targeting social places including the hotels, shooting at individuals indiscriminately. The management has these challenges, besides the challenge posed by competitors, to deal with firmly in order to be considered successful.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The above strategic issues must be approached and handled with care in order to ensure that Elysian Hotel in Chicago maintains its market lead in this industry. It is a fact that this is one of the market leaders in this industry. It has managed to withstand the market competition, but this may not be a guarantee that it will always be successful even if it fails to develop better strategies. According to Michel (92), the management must come up with various options that will help it remain competitive in the market. One of the ways it can manage the issue of seasonality is to embrace social media marketing. Most of the travelers who come to the United always try to search important information regarding the firm in the internet. They visit the internet with an aim of finding the best places to visit and to stay. This makes the internet the best place where Elysian Hotel can market itself to these customers. The firm should also offer online bookings to its customers as a way of making their experience better. This will help it sol ve the issue of seasonality in this industry. Bruce (125) the firm will be able to attract visitors throughout the year. This will eliminate cases where production cost is higher than sales generated. The issue of insecurity can be handled through public-private partnership projects. Insecurity is an issue that is arising from the external environment. It is therefore, not easy for a firm to approach it as an individual. Elysian Hotel should partner with other private firms and engage the government of the United States and the Public at large to combat crime and terrorism. Individually, the firm should install state-of-the-art facilities that can help detect dangerous weapons when one tries to infiltrate them into the facility. Grundy (74) says that it is through this that the firm will be assured of relative security in their facilities. The team members were concerned of the increasing threat that this firm was facing from various competitors in the market. They were in agreement that this industry has had a massive development in the 21st century. They stated that for Elysian Hotel to be successful, it must consider adopting the following recommendations. The management should consider moving most of its operational activities online. It should consider making the process of booking the hotels, and payments of the services online. This will reduce operational activities within the firm. The management should consider improving the value they offer customers. This may include offering additional benefits to the customers such as free transportation within the city of Chicago. This will increase levels of satisfaction of customers. The management should improve the security of the facility. It should install detectors, and other machines that can help detect and prevent the use of harmful weapons by criminals. The management should embrace corporate social responsibility, especially on environment as a way of increasing its popularity. Implementing the abo ve recommendations will have a number of advantages to the firm. However, it also comes with a number of challenges that Elysian Hotel must be ready to face. The following are some of the risks that the firm will face by implementing these strategies.Advertising We will write a custom assessment sample on Strategic Thinking: Elysian Hotel specifically for you for only $16.05 $11/page Learn More Going online exposes this firm to cyber criminals. These criminals can use this opportunity to rob unsuspecting customers of their valuables. This may have serious integrity issue against the firm. This will spoil the image of the firm in the world market. Offering additional value to the customers will increase the total cost of production for the firm. Installing the security gadgets may force the firm to hire qualified personnel from outside the firm. Outsourcing this activity will increase the operational costs within this firm. Corporate social responsibili ty may at times fail to achieve the desired impact. The public may fail to appreciate the positive move by this firm to make the environment a better place. The above actions are also likely to trigger competitors in this market to do the same. As such, the strategy may not as successful as would have been expected. Works Cited Bruce, Andy. Strategic Thinking. London: Dorling Kindersley, 2000. Print. Grundy, Tony. Be Your Own Strategy Consultant: Demystifying Strategic Thinking – the Cunning Plan. London: Thomson Learning, 2006. Print. Michel, Robert. The New Strategic Thinking: Pure Simple. New York: McGraw-Hill Education, 2006. Print. Pearson, Gordon. Strategic Thinking. New York: Prentice Hall, 1990. Print. Wootton, Simon Horne Terry. Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers. London: Kogan Page Limited, 2010. Print. This assessment on Strategic Thinking: Elysian Hotel was written and submitted by user Bennett Cabrera to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Discrimination Against Women Essay Example

Discrimination Against Women Essay Example Discrimination Against Women Essay Discrimination Against Women Essay Women were and still are discriminated in Society Discrimination, in a general sense, simply means making a decision based on some distinctive factor. It involves making decisions on treating people differently based on prohibited discrimination factors such as race, age, sex, color, disability or national origin. Throughout history, the most common discrimination we hear about is the race of people. Thus, no one really takes into consideration of how woman are discriminated because of their sex, and how they are treated lower because of what their roles were traditionally. Therefore, by what one knows about discrimination, one would ask why is discrimination directed towards women? Throughout most of history women generally have had fewer legal rights and career opportunities than men. Wifehood and motherhood were considered as womens most significant professions. Women were long considered naturally weaker than men, fastidious, and unable to perform work requiring muscular or intellectual development. In most pre-industrial societies, for example, domestic chores were relegated to women, leaving heavier labor such as hunting and plowing to men. This ignored the fact that caring for children and doing such tasks as milking cows and washing clothes also required heavy, sustained labor (Ryan 81-82). Wifehood, the natural biological role, has been regarded as the major social role of women, as mentioned before. The resulting discrimination that a womans place is in the home has largely determined the ways in which women have expressed themselves. Yang 2 Traditionally, children (girls) tend to learn from their mothers that cooking, cleaning, and caring for members of the household was the behavior expected of them when they grow up. Tests made in the 1960s showed that the academic achievement of girls was higher in the early grades than in high school. The major reason given was that the girls own anticipation decreased because neither their families nor their teachers expected them to prepare for a future other than that of marriage and motherhood (Ryan 10-11). Women, they say, are encouraged to be good mothers. They need, therefore, to first attract a man to depend on; they are expected (by our culture) to be giving, emotional, unstable, weak, and talkative about their problems; they are valued for their looks or charm or smallness but not their strength or brains; they are considered unfeminine (bad) if they are ambitious, demanding, and tough or rough; they are expected to follow their man and give their lives to their children, and on and on (Pogrebin 44). So basically, women are expected to serve others, to sacrifice their desires and personal needs in order to please and care for others. These myths and facts of how women were naturally inferior have greatly influenced their views of how they see themselves. That is why, in the 19th century, women began working outside their homes in large numbers, mostly in textile mills and garment shops. Since they supposedly didnt have any skills or experience, these were the only jobs they can start out with. They worked in poorly ventilated, crowded rooms and worked for as long as 12 hours a day. It was not until the 1910s that the states began to pass legislation limiting working hours and improving working conditions of women (Ryan 82-83). Yang 3 It was in the 1960s when the federal law started passing laws to improve the economic status of women. One of these was The Equal Pay Act of 1963. This required equal wages for men and women doing equal work. The second one was The Civil Rights Act of 1964, which restricted discrimination against women by any company with 25 or more employees. Even in 1967, a Presidential Executive Order prohibited discrimination against women in hiring by federal government contractors (Appleby, Brinkley McPherson 567-568). These laws that were passed to help women from discrimination, was a failure. Female workers were still underpaid, overworked and exploited. In addition to the problems, women also suffered from the heavy burden of discrimination based on their gender. They were assigned to the least skilled jobs, given the fewest possibilities for advancement, and treated as the most expendable members of the workforce (Chafe 67). Discrimination then persisted in other fields. Department stores would not let married women have their own credit cards because they think that since the man of the family was the supporter, they should not be allowed to own one. Similarly, divorced or single women often found it difficult to obtain credit to purchase a house or a car (Comptons Interactive Encyclopedia). Laws that dealt with crime and prostitution also displayed discrimination against women. Discrimination in crime existed in some areas of the United States. A woman who shot and killed her husband would be accused of homicide, but the shooting of a wife by her husband could be termed a passion shooting (Filene 194). Often women prostitutes were prosecuted although their male customers were allowed to go free (195). As of now, in the 20th century, women have professions such as doctors, lawyers, preachers, teachers, writers, singers, etc. The medical profession is an example of changed attitudes in the 19th and 20th centuries about what was considered as Yang 4 appropriate work for women. Prior to the 1800s there were almost no medical schools, and practically any ambitious person could practice medicine. However, on top of all this, specific discrimination against women started to develop again. Women now, constitute more than 45 percent of employed persons in the United States. Although the number of women working as managers, officials, and other administrators has been increasing, in 1990 they were outnumbered about 1. 5 to 1 by men. Workingwomen often faced discrimination on the mistaken belief that, because they were married or would most likely get married, they would not be permanent workers. But married women generally continued on their jobs for many years and were not a transient, temporary, or undependable work force (Gutek Morasch 57). Despite their increased occupancy in the work force, most women still have a major amount of responsibility for housework and family care. Even though they are workingwomen in society, they dont seem like they can ever escape the fact their expected roles will not change. Women are still discriminated to be the women they once were, which was wifehood and motherhood. The wife who worked from nine to five and who was still expected to be a full-time homemaker experienced difficulty in resolving the conflicting priorities in her life (Chafe 200). Perhaps the most important thing is that women tried to change the traditional views of their role in society. One can definitely say that if women werent discriminated in the past, they would not have been discriminated today. Although the discrimination of women has been better in the present days, no matter what, it still exists. No one can change the way people thought traditionally, no one could now. Yang 5 Discrimination. The Columbia Encyclopedia: 2000 Sixth Edition. Ryan, M. P. Womanhood in America: From Colonial Times to the Present. London: New York, 1979. Pogrebin, L. C. Family Politics. New York: McGraw-Hill, 1983. Appleby, J. , Brinkley, A. , McPherson, J. M. The American Journey. New York: McGraw-Hill, 1998. Chafe, W. H. The American Woman: Her Changing Social, Economic and Political Roles. Oxford Press, 1990. Discrimination of Women. Comptons Interactive Encyclopedia: 1994 Filene, P. Him/Herself: Sex Roles in Modern America. New York: Harcourt Brace Jovanovitch, 1975. Gutek, B. , Morasch, B. Sex-Ratios, Sex-Role Spillover, and Sexual Harassment of Women at Work. Journal of Social Issues 38: 55-74, 1982. Woman Labor Force: A Case Study in the Interpretation of Historical Statistics. American Statistical Association Journal March: 71-79, 1960. Blau, F. , Hendricks, W. Occupational Segregation by Sex: Trends and Prospects. Journal of Human Resources 14: 197-210, 1979.

Education in the United States Personal Statement

Education in the United States - Personal Statement Example Choosing to come to the United States to further my academic studies seemed to be the logical next step for me in terms of higher education because my family has always had a well rounded, international education. After all, my father is an architect who lives in California, my mother works as a principal in South Korea, and my brother is already attending medical university studies in the United States at the University of Texas at Austin. I believe that my opportunity to have worked as a Japanese translator helped to entice me to further my studies in English and other languages. It was because of this desire to learn about other cultures and languages that I took a year-long sabbatical from my studies in order to travel and immerse myself in the cultures of China and Japan, the 2 most advanced and highly admired countries in Asia. I fully intend to return to my mother country after the completion of my degree in order to help my mother further expand and enhance the educational system in the school where she works as a principal. By working alongside her, I fully expect to effectively enact a language knowledge transfer program in our South Korean school. In the end, I hope to further raise the educational standards of our school using the knowledge that I will gain from my American educational experience. There are a number of reasons that come to mind as to why I wish to attend SUNY. However, the most important reason I have is that I have already lived in Texas for 3 years and have developed a liking for the area both for the educational opportunities that it offers, and the uniquely American lifestyle that I am experiencing while I live here. Since South Koreans are becoming a major part of the educational landscape of the United States, I am sure that I will be a welcome addition to the SUNY international student community where I can help other fellow South Koreans feel at home and welcome on campus.

Rhetorical Analysis of a Discourse Communitys Practices Essay - 1

Rhetorical Analysis of a Discourse Communitys Practices - Essay Example Obviously, there is a considerable gap when information under the title is being passed over on one hand from professional to professional, and on the other hand, from a professional in the field marketing to a layman. Texts written in professional jargon typically suits the fellow professionals whereas texts written in plain English would, without doubt be constructed to suit the layman. When writing marketing papers it is imperative to distinguish the content for the two types of audiences. In the paper mentioned earlier, the content had been written to suit fellow marketing professionals. In marketing there are terminologies that cannot be easily deciphered by the layman unless they subjected the terms to a research. For instance, cause marketing, the seven P’s , copy testing, intangibility, investometer, low-end market, permission marketing, segregation, segmentation, warm marketing amongst others that were not contained within the paper whose title had been mentioned earl ier. Most of these terminologies are normal English words that would mean a different thing to layman, yet for a marketing professional the terms do have a relational meaning from the normal English usage. For instance, the term intangibility is an adverb and its derivative adjective intangible refers to ‘not having physical presence or unable to be touched’ (Soanes and Angus, 908). In marketing and from the usage in the paper it is used to describe the fruitless effort in assessing the value earned from performing an activity using tangible evidence. Hence, whereas it is proper to write an easily decipherable paper that can be read by everybody, technical languages associated with marketing will always prove difficult for those individuals who are not accustomed to the field. Although critics of technical writing argue that writing in marketing tone interferes with clear communication, it is important to note that

Effects of Maritime Homeland Defense Capability Gaps and Essay

Effects of Maritime Homeland Defense Capability Gaps and Recommendations for Improvement - Essay Example The most smuggled things are drugs, weapons and people (Simons, 121). These threats are defined as the capability gaps that exist in the homeland defense. This necessitates the application of security capabilities in curbing the threats posed. The department of defense has critically used the gap analysis model to identify these existing deficiencies (Simons, 121). The capability gaps identified have been divided into three regions or zones. These territories are within the borderlines of homeland security. The capabilities gaps necessitate planning the implementation procedures for the capabilities (Holder, 15). The challenges faced in the implementation are unique and include the international cooperation to ensure transparency. The effect brought out by these capability gaps is enormous. They have necessitated different security agencies to try to work together. This can create a lot of negative effects on the running of the agencies. From a managerial perspective, each group need s to be given its own authority and mandate. Failure to use this approach will create a conflict of interests between the heads of different groups. The execution of these capabilities under such conditions shall be restrained. This has an enormous negative effect as the capability gaps identified can not be rectified with infighting within the system supposed to correct them. The gap of unforeseen events, like pirates, requires a different capability. The DOD recommends the use of military force as a way of handling this gap. This kind of approach is considered efficient as opposed to a detailed operation plan. A detailed operation plan would be best fitted for a specific threat. In this approach the homeland defense will be providing guidance to the other subordinate departments that shall be helping in the execution of the capability. A detailed operation plan would, however, be used when dealing with threat of adversary nations’ naval forces. This is going to entail a pla nned course of action. With the threat being known homeland security can prepare effectively. The previous threat of unforeseen events however, needs preparedness. It means that there has to be a group kept ready waiting for such an occurrence (Antommarch, 32). These deficiencies have had several effects on the homeland security system. With the identification of the gaps, the operations of homeland security need a total overhaul. There appears the need to alter the budgetary allocation so as to cater for the execution of these capabilities. The effect of doing this shall be creation of extra gaps as opposed to correcting the existing one. Since the government has already made its financial allocation to the homeland security, an internal alteration shall have to be done. Cutting down of spending shall entail identifying the allocation from which some money can be recovered. This shall in turn stretch the capability of homeland security to undertake the correction. Another effect th at can come out of these capability gaps is the ability of a single security agency to handle these capabilities. There brings the need to acquire new equipment which may not be available at the moment. The Federal Acquisition Regulations requires the use of appropriate fund in any such process. With the pressure exerted on homeland security, some of those regulations may be hard to follow. This would mean that the capabilities

Surface State in Bi1.5Sb0.5Te1.7Se1.3 Nanoflakes

Surface State in Bi1.5Sb0.5Te1.7Se1.3 Nanoflakes Result of a study on the surface state in Bi1.5Sb0.5Te1.7Se1.3 nanoflakes 4.1 Introduction The recent discovery of topological insulators (TIs) has provided new route for producing low-dimensional relativistic electronic states. The exotic surface states of TIs have attracted the attention of scientists because of their fascinating physical properties and applicability in spintronics and quantum computations [24-28]. The unique surface states were confirmed by angle-resolved photoemission spectroscopy (ARPES) experiments and scanning tunneling microscopy (STM) on Sb2Te3, Bi2Te3, and Bi2Se3 [29-34]. Magnetotransport studies have also provided a clear picture of the topological surface state and the  ° Berry phase shift [35, 36],which gives rise to the immunity of Dirac fermions to localization. Bi2Te3 and Bi2Se3 are suitable candidates for TI studies because of their large energy gaps. Eg is approximately equal to 0.3 eV and 0.17 eV. However, the metallic bulk conduction of natural imperfections, such as vacancies or antisite defects in these materials, makes it difficult to probe surface Dirac fermions. Therefore, a high-insulating bulk state is a prerequisite for transport property studies of TIs. Substantial effort has made it possible to examine both the surface and the bulk channels either through electrical gating [36-42] or substitution doping [12-14, 42]. Recently, it was discovered that Bi2-xSbxTe3-ySey (BSTS) is a high-insulating bulk TI. BSTS exhibits a tetradymite structure, a low carrier concentration (2.3 Ãâ€" 1016 cm3), and a large bulk resistivity (8 ÃŽ © cm) because of the ordered occupation of Te/Se in the quintuple-layer unit [12, 13]. However, a reliable detection of surface quantum oscillations is difficult in BSTS flakes because of the inhomogeneous defect [12] and low surface mobility [40]. Thus, the low mobility in a bulk channel plays a crucial role in probing surface quantum oscillations. In this chapter, we report the observation of surface-dominated transport in the topological insulator BSTS nanoflakes. Shubnikov-de Hass (SdH) oscillations study on the 200-nm BSTS nanoflake indicates that the achievement of surface-dominated transport can be attributed its high surface mobility of 2602 cm2/Vs (top surface), 3657 cm2/Vs (bottom surface), and low bulk mobility of 12 cm2/V s, which is a much lower value than those reported [12-13, 40-41]. Besides, the nontrivial Dirac surface state was further confirmed by the weak anti-localization (WAL) effect and the semiconducting to metallic transport transformation as the thickness of the specimen was reduced to the thin film limit, in which a up to 90% contribution from the surface channel was estimated based on the thickness dependence of the electrical conductance and the result of the SdH oscillations. 4.2 Method BSTS single crystals nominally composed of Bi1.5Sb0.5Te1.7Se1.3 were grown by melting the mixture of Bi (99.999%), Sb (99.999%), Te (99.999%), and Se (99.999%) in sealed evacuated quartz tubes. First the mixture was slowly ramped up to 750  °C at a rate of 100  °C/h and kept at 750  °C for 12 h. It was then furnace cooled to room temperature at a rate of 100  °C/h. The sample was reground and sintered again. The same procedure was repeated three times to ensure sample homogeneity. Finally, the sample was heated to 800  °C for 48 h, then cooled to 500  °C and annealed for 96 h. The crystal structures of the samples were identified using powder X-ray diffraction and refined using the General Structure Analysis System (GSAS) software package equipped with the EXPGUI interface, as shown in Figure 4.1(a). Transport measurements were conducted using a Quantum Design Physical Property Measurement System (PPMS) and six-terminal Hall bar geometric specimens. The nanoflake specimens [Figure 4.1(b)] were mechanically exfoliated and transferred to the Si3N4 (200 nm)/Si substrate. The electrodes of the nanoflake were patterned using standard e-beam lithography and thermal evaporation of Ti/Au. Figure 4.1. (a) GSAS refinement of powder X-ray data of a BSTS crystal. Red circles represent experimental results, the green line represents calculated results, the blue line indicates the difference, and the Bragg peaks of the BSTS are shown by the vertical lines, where Rp, Rwp, and à ¯Ã‚ Ã‚ £2 represent the goodness factors. (b) The SEM image of a BSTS 160-nm nanoflake. 4.3 Results and discussion 4.3.1 Thickness and temperature dependence of resistance The considerable thickness dependence of electrical transport showed a transition from semiconducting to metallic behavior as the bulk content is reduced, as shown in Figure 4.2 (a). For the thick specimens, the thermal activation energies given by the Arrhenius law were 4.3 meV (140 ÃŽ ¼m), 3.5 meV (49 ÃŽ ¼m), and 2.37 meV (7 ÃŽ ¼m). The smaller activation energy of thinner specimens can be explained by the increasing contribution of surface states [12-13, 40-41]. In 140-ÃŽ ¼m BSTS, a significant deviation occurred below 20 K from the fitting to a three-dimensional variable-range hopping model (3D VRH) with Rxx is approximately exp[(T/T0)-1/4] [13], indicating the existence of a parallel metallic conduction of surface states [the inset in Figure 4.2 (a)]. According to Eq. 4.1, the total conductance G ° of a specimen with a thickness t can be formulated as G ° = Gs + à ¯Ã‚ Ã‚ ³bt, (4.1) where Gs is the surface sheet conductance, and ÏÆ'b is the bulk conductivity [38,42]. Gs =36.2 (e2/h) and à ¯Ã‚ Ã‚ ³b = 4.14 (e2/h) ÃŽ ¼m−1, which resulted from the fit of thickness dependence of conductance to Eq. 4.1. For a 200-nm nanoflake at 2 K, up to 90% of the contribution from the surface state was obtained, as shown in Figure 4.2 (b). Figure 4.2. (a) Temperature dependence of resistivity for BSTS specimens with thicknesses of 140 ÃŽ ¼m, 200 nm, 160 nm, and 80 nm. The inset shows the fit of 3D variable-range hopping to the 140-lm specimens. (b) Thickness dependence of sheet conductance; the red line is the fit with G ° = Gs + à ¯Ã‚ Ã‚ ³bt. The inset shows the fitting of the Arrhenius law to the 140-ÃŽ ¼m specimen. 4.3.2 Hall measurements of BSTS To understand the semiconductor-metallic transitions, we focus on the charge transport behavior (Figure 4.3) and temperature dependence Hall measurement results of 160 nm specimen (Figure 4.4). Because of that the thickness seems like to the critical in between semiconductor and metallic transition. In Figure 4.3 (a), we gives three regimes in the temperature profile, one can obtain the nanoflake specimen with 160 nm thick showing metallic behavior which contrasts to its bulk. In the regime I, the bulk conduction dominates, as the temperature decreases the resistance increased which shows a general narrow-gap semiconductor behavior this can be attributed to freezing of the impurity band carrier in the bulk [27]. The regime II reveals a typical metallic behavior signature, the resistance decreases as temperature reduced, this can be explained as reduce phonon scattering and nearly constant carrier density (shown in Figure 4.4 (a)) with a decreasing temperature. In regime III, when the temperature is lower than 10 K, a slightly increases in resistance due to the bulk carriers freeze out [28]. Hall mobility measurements provide more clearly picture to realize the thickness dependence charge transport as shown in Figure 4.4 (b). The reduction in the degree of disorder or impurity of specimens can be obtained in Figure 4.4 (b) that the mobility enhanced as thickness decreased and their different temperature dependence trends. In thinner specimens (160 and 80 nm) the mobility shows monotonically increasing as decreasing temperature, surface dominate transport should play a more important role in this manner. Figure 4.3. Temperature dependence of the normalized resistance of specimens. Figure 4.4 (a) Temperature dependence of the Hall measurement results of 160 nm thick specimen. (b) Thickness dependence of Hall mobility versus temperature curve. 4.3.3 Surface quantum oscillations (Shubnikov-de Haas oscillations) Because successive empting of Landau levels (LLs) provides the nth minima in à ¯Ã†â€™Ã‚ ³Rxx, the relation of the LL index n to the Fermi surface cross-section area AF can be described using the semiclassical Onsager equation: 2 ° (n + à ¯Ã‚ Ã‚ §) = AF Ä § / eB. For the Schrodinger electron case, à ¯Ã‚ Ã‚ § = 0, which results in a zero Berry phase. à ¯Ã‚ Ã‚ § = 1/2 indicates the case of the Dirac fermion of TIs, which results in a  ° Berry phase where the charge carrier is immune to localization. The temperature dependence of resistance for a 200-nm nanoflake shows à ¯Ã†â€™Ã‚ ³Rxx as a function of 1/B after a smoothing background subtraction, as shown in Figure 4.5 (a). Two sets of oscillation periods are marked; one with a black dashed line ([(à ¯Ã†â€™Ã‚ ³(1/B) = 0.041 T-1]) and the other with a blue dashed line (0.022 T-1) for the surfaces of the nanoflake specimen. The multicomponent nature of SdH oscillations originates from the Fermi-level positions of the two surfaces. If SdH oscillations are as a result of the two-dimensional electron gas (2DEG) formed with band bending near the surface, the corresponded carrier density differs in an order of magnitude [35] compared to the Hall measurement result [n3D = 3.5 à ¯Ã¢â‚¬Å¡Ã‚ ´ 101 8cm-3], which is obtained from the fit to low field B ( ±1T) data (Figure 4.5 (b)). Figure 4.5 (c) shows the LL fan diagram plotted in 1/B versus nth oscillation minima in à ¯Ã†â€™Ã‚ ³Rxx. The linear fit of the two-set SdH spectrum yields the intercepts of à ¯Ã‚ Ã‚ § = 0.48  ± 0.3 for Surface 1 and 0.49  ± 0.02 for Surface 2, where à ¯Ã‚ Ã‚ § values are closer to the theoretical value of 0.5 for ideal Dirac fermions. It is assumed that Surface 2 is the top surface because environmental contamination provides effective n-type doping [17] to the sample, which strongly influences the top surface. The specimens were closely stacked on the substrate to prevent the bottom surface from air contamination and electron-beam irradiation. Thus, the second set of SdH oscillations appears in the lower inversed field, shown in Figure 4.5 (a), which was probably from the top surface. In Figure 4.5 (c), the slope of one set of SdH oscillations provides the cross-section area of the Fermi surface [AF = 4.15 Ãâ€" 1017 m-2], and the Fermi wave number was = 0.0363 and the 2D surface carrier density was = 1.05 Ãâ€" 1012 cm-2 for the top surface (Surface 2). The second set of SdH oscillations resulted in AF = 2.32 Ãâ€" 1017 m-2 and = 0.02718 , and 0.58 Ãâ€" 1012 cm-2 for the bottom surface (Surface 1). Figure 4.5 (d) shows the fit of temperature dependence of SdH amplitudes to the Lifshitz-Kosevich (LK) theory [11, 43].The cyclotron mass mc = 0.075 me is the same as that reported [13]. Once mc is known, we can calculate the Fermi velocity and the Fermi level position to be vF = 5.6 Ãâ€" 105 m/s and EF = 134 meV above the Dirac point for the top surface and vF = 4.19 Ãâ€" 105 m/s and EF = 75 meV for the bottom surface. The high Fermi level position of the top surface is consistent with the results of environmental doping mentioned previously. Due to the multiple component nature, the Dingle temperature is difficult to extrapolate from the SdH amplitude; therefore, Eq. 4.2 is used to fit the resistance data to the LK theory , (4.2) where F is the frequency of SdH oscillations extracted from the slopes of Figure 4.5 (c), the thermal factor is , and the Dingle temperature is [11, 43]. The solid red line in Figure 4.5 (e) shows the optimal fitted results of à ¯Ã‚ Ã‚ § = 0.5 and à ¯Ã‚ Ã‚ ´ = 1.11 Ãâ€" 10-13 s for the top surface, and à ¯Ã‚ Ã‚ § = 0.35 and à ¯Ã‚ Ã‚ ´ = 1.56 Ãâ€" 10-13 s for the bottom surface. The fitted à ¯Ã‚ Ã‚ § values are close to theoretical value of 0.5 for ideal Dirac fermions. According to the Dingle analysis, the scattering time is approximately two to three times larger than that of the bulk BSTS [13]. Mobility is a measure of scattering time; therefore, it is possible to calculate the surface mobility ÃŽ ¼s = 2602 cm2V-1s-1 and the mean free path = 62 nm for the top surface, and ÃŽ ¼s = 3657 cm2V-1s-1 and = 65 nm for the bottom surface. The surface mobility enhancement is consistent with the longer mean free path of the nontrivial topological Dirac state. The surface contribution to the total conductance (Gs/Gtot = 84.8%) was consistent with the results obtained from the thickness dependence of conductance. Take the sheet carrier density into account, n = ns + nb t [44]. The mobility of the bulk channel was 12 cm2/Vs, which is close to the total Hall mobility of the 140-ÃŽ ¼m thick BSTS specimen, 13 cm2/Vs. The low Hall mobility of bulk carriers causes less interference with the surface Dirac fermions; thus, the enhancement of the surface contribution and quantum oscillations was detected in the specimens used in this study. Figure 4.5. (a) Temperature dependence of resistance. à ¯Ã†â€™Ã‚ ³Rxx is function of 1/B. n = 4, 5, and 6 are the LLs of the bottom surface; n = 6, 7, 8, and 9 are the LLs of the top surface of the 200-nm nanoflake. (b) Hall resistance versus magnetic field. The red dashed line is extended from the low B ( ±1T) fit. The inset shows the Fermi level positions of the top and bottom surfaces, respectively. BV is the bulk valance band, and BC is the conduction band. (c) The LL fan diagram plotted in 1/B versus the nth oscillation minima in the à ¯Ã†â€™Ã‚ ³Rxx. (d) The fit of temperature dependence of the SdH oscillation amplitude to the LK theory. (e) à ¯Ã†â€™Ã‚ ³R versus 1/B. The black curve is the experimental data, and the red curve is the fit to LK theory. 4.3.4 Weak anti-localization effect In addition to SdH oscillations, the helical surface state was further probed using the WAL effect on the 200-nm BSTS. The WAL effect in TIs originated from the  ° Berry phase, in which the probability of backscattering was suppressed as a result of the destructive interference of time-reversed paths. The angle field dependence magnetoconductance analysis is shown in Figure 4.6 (a). The sharp cusps of the magnetoconductance in the lower field region are features of WAL. The 2D nature of Dirac fermions associated with the  ° Berry phase, which is dependent only on the perpendicular component of the applying field, was obtained by subtracting the background from the 3D bulk WAL contribution, ΔGxx(ÃŽ ¸,B) = Gxx(ÃŽ ¸,B) Gxx(90 °,B) (5), as shown in Figure 4.6 (b). Figure 4.6 (b) shows that low-angle data merge into a single universal curve [15]. The Hikami-Larkin-Nagaoka (HLN) [15] model is used to calculate sheet conductance [27], as given in Eq. (3): , (4.3) where Gxx is sheet conductance, is the phase coherent length, and is the digamma function. The value for à ¯Ã‚ Ã‚ ¡ (-0.96) and (121 nm) were obtained for the 200-nm nanoflake. For the WAL effect in TIs, the prefactor à ¯Ã‚ Ã‚ ¡ was equal to -0.5 for a single surface state [40]. The complicacies of topological surface states resulted in an experimental value à ¯Ã‚ Ã‚ ¡ between -0.4 to -1.5 [38, 40]. In this study, the value à ¯Ã‚ Ã‚ ¡ = -0.96 indicated the existence of two surface states. Figure 4.6. (a) The angle field dependence magnetoconductance of the 200-nm nanoflake. The inset is a schematic diagram of the measurement. (b) ΔGxx versus the perpendicular field component (B cos ÃŽ ¸) for various angles. Low-angle data merge into a single curve (the green dashed line) fitted using the HLN model. 4.4 Conclusion In this study, dominated surface transport was observed in BSTS nanoflakes. The thickness dependence electrical transport and the SdH oscillations illustrated that the surface states in the 200-nm BSTS nanoflake contribute to nearly 90 % of the conductance. The achievement of the surface-dominated transport is mainly attributed to the high surface mobility relative to the bulk channel. The observation of SdH oscillations provides clear evidence of surface Dirac fermions. Surface-dominated transport was further confirmed by the WAL effect showing 2D nature of helical Dirac surface states. Moreover, electrical transport transforms from semiconducting to metallic behavior, and mobility was enhanced when the thickness decreased, indicating that surface states plays a crucial role in the thin film limit. The high-insulating bulk state in BSTS nanoflakes provides opportunities for future quantum computation and spintronics applications.

Winstons Predicament in 1984 Essay -- 1984 Literature George Orwell E

Winston's Predicament in 1984 The dystopian world George Orwell created for 1984 is a bleak, emotionless place, grey shaded and foul smelling, full of hate and distrust. The humans that inhabit it do not live, they are simply expected to exist for the good of the sinister Party, a totalitarian government, while their leader gazes down at them from every wall, watching their every move. One of these humans, and our protagonist, is Winston Smith. His problems when simplified may seem like the problems of any other person: his lack of freedom, his repressed emotions and his desperate loneliness. These problems however, are exasperated by the society he lives in. 'Thought crime', punishable by death, goes so far as to prohibit freedom of thought, nevermind speech. The Party want their people to be simply hate machines, incapable of love or even original thought, it wants them to live by slogans instead of natural instinct .By the end of the first chapter Winston believes that what he is thinking and feeling will eventually get him killed, and by the middle of the book he takes to repeating the dogma "we are the dead". Right from the beginning we see this fatalist thinking in all Winston does, as if he lives his whole life under a self imposed death sentence. At times it seems he actually does know he will be caught and has just trained his mind to accept this as inevitable. He knows the illegal diary he keeps will be read and could be used to prove him guilty of thought crime, with its scribbled missives of "down with Big Brother" and "hope lies in the proles", and yet he carries on writing in it, pouring out his restrained feelings onto the 'creamy smooth' paper. His lack of trust in communications with ... ...escribes the Party's idea of the perfect future society to Winston: "a boot stamping on a humans face - forever". Its now we realise that despite Winston's death, this will happen in that world if things carried on as they were. It's at this point that nearly all hope is lost. Next is the betrayal of Julia, the one last thing keeping Winston going. It is a certainty by now that there will be no happy end and that Winston will die and life outside in Air Strip One will remain the same. Winston's predicament is not then to do with love and loss, it's to do with futility. For all he did, for all the rules he broke, for all the rebellion he thought and wrote, nothing changed. The Party remains in power and no future generations were saved. Despite all his good intentions Winston dies broken, hopeless and loveless, a "non-person" who as good as never existed.

Stretegic Analysis of Pepsi

Strategic Analysis of PepsiCo | | Introduction Pepsi co is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores restaurants and from vending machines. The drink was first made in the 1890s by a pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16 1903. The has been many Pepsi variants over the years since 1903 to name a few they have Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi blue, Pepsi raw, Pepsi one etc. PepsiCo is situated in a soft drink industry that is dominated by Coca Cola. By the time it got into the market Coca cola had already made its mark among the public and the newcomer Pepsi found it hard to find a consumer base. Their first effective marketing strategy, they put their sodas in beer bottles and sold them cheaper than Coke. There was more drink for less money. They started selling, and Pepsi was seen as the poor man’s cola. Although this strategy worked, Pepsi recognized that if their image remained as that of the Poor Man’s Soda, their customer base would never widen. In order to improve its image, Pepsi devised a new marketing strategy by employing celebrities for its advertisements. One of their first celebrity endorser was Barney Oldfield, the pioneer for automobile racing. Afterwards, PepsiCo dipped its marketing hands into acquiring even more business. They bought Taco Bell and Pizza Hut and exerted effort into developing overseas restaurant ventures. One of the most successful advertising and promotion campaigns in history. SWOT Analysis Strength †¢ Pepsi has a broader product line and outstanding reputation. †¢ Merger of Quaker Oats produced synergy across the board. †¢ Record revenues and increasing market share. †¢ Lack of capital constraints (availability of large free cash flow). †¢ Great brands, strong distribution, innovative capabilities †¢ Number one maker of snacks, such as corn chips and potato chips Weakness †¢ Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name †¢ PepsiCo is far away from leader Coca-cola in the international market – demand is highly elastic. Opportunity †¢ Pepsi should expand into markets that they are not currently in. †¢ Food division should expand internationally †¢ Noncarbonated drinks are the fastest-growing part of the industry †¢ Pepsi should position itself on t he cutting edge of the healthy food trend in the market place by increasing trend toward †¢ Changing customer tastes e. g. variants of drinks †¢ Focus on most important customer trend – â€Å"Convenience†. Threats †¢ Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e. g. in India †¢ Over 50 percent of the company's sales come from Frito-Lay; this is a threat if the market takes a downturn †¢ PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors. †¢ Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains. External Analysis PEST Analysis: Political influences: – The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act. – The businesses are also subject to state, local and foreign laws. – The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). Businesses are also subject to de taxation policy in each country they are operating. They also have to comply with federal, state, local and foreign environmental laws and regulations. Economic influences: – Pepsi is subject to the harvest of the raw material that they use in their snack foods, soft drink and juice, like corn, oranges, grapefruit, vegetables, potatoes, etc. Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the fuel price fluctuation, and to possible fuel crisis. Operating in International Markets involves exposure to volatile movements in foreign exchange rates. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. PepsiCo is also subject to other economical factors like money supply, energy availability and cost, business cycles, etc. Social influences: – Pepsi is subject to the lifestyle changes, because of it bases its advertising campaigns in a concrete kind of people with a special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes. Around the world Pepsi drinkers are defined, there is a kind of people who drinks Pepsi another kind who drinks Coca-Cola; it is for that they have to pay attention to the social mobility for not losing a possible market. – Taking into account that PepsiCo is trying to introduce itself in underdeveloped markets, they have to be careful with the possible problems with the governments of this countries, and with the problems could rise from PepsiCo act with the people of this countries. Technological influences: – PepsiCo is subject to new techniques of manufacturing, for their three business sectors, snack food, juices and soft drinks. It has to pay attention to the new distribution techniques. – And they have to fix their attention in the competence developed, to know about the new products. Porter’s Diamond: The Porter’s Diamond Analysis tries to explain the Competitive Advantage of Nations. There are four attributes of a nation comprise Porterâ₠¬â„¢s Diamond of national advantage, they are: Factor Conditions: The basic factor conditions are natural resources, climate, location, the more advanced factor conditions are skilled labour, infrastructure and technology. There are some of these factors that can be obtained by any company (like unskilled labour and raw materials) and, hence, do not generate sustained competitive advantage. Below is a market share structure, Pepsi has around the world as of 2007. Pepsi has a long standing commitment to protecting consumer whose trust and confidence in its products. In order to ensure that consumers stay inform about the quality of all Pepsi products sold in the world. Summary of the Pepsi Strategy Conclusion Assessing Pepsi’s marketing strategies; shows that Pepsi has made several right choices. With the existence of Coke, Pepsi can never lay claim to true originality. It is not that unique. So, before it entered the international market, it first familiarized its customers with its product thoroughly in its home base and lowering their prices. By the time Pepsi was ready to enter the international market, it had a good grasp of what its target audience really is. In conclusion, Pepsi’s marketing strategies, from past to present includes: enhancing their distribution system, knowing the environment of the foreign market and finding the things their target buyers had in common, adding new innovations and products while improving the old products, imaginative advertising, use of advanced technology, assertive promotions, trendy, socially-aware campaigns, alliances with major corporations and expansion into other industries such as restaurants. Al in a one Pepsi-Cola  concentrates on markets where it could prosper alongside  Coca-Cola,  rather than trying to defeat it and its still progressing well. The King III Report and its implications in IT Introduction King III states that – In contrast to the King I and II codes, King III applies to all entities regardless of the manner and form of incorporation or establishment applies to all entities regardless of the manner and form of incorporation or establishment. Unlike previous reports, King III deals with IT governance in detail. According to the introduction of the Report: information systems were used as an enabler to business, but have now become pervasive in the sense that they are built into the strategy of the business and the risks involved in information technology (IT) governance have become significant. The King Report III provides a list of best practice principles which have become an indispensable guide on Corporate Governance to directors, executives and regulators alike. King III provides guidance to all corporate entities on various governance related aspects, including: Ethical leadership and corporate citizenship, Boards and directors, Audit committees, The governance of risk , The governance of information technology (IT), Compliance with laws, rules, codes and standards, Internal audit, Governing stakeholder relationships, Integrated reporting and disclosure. IT governance Unlike previous reports, King III deals with IT governance in detail for the first time. In exercising their duty of care, directors should ensure that prudent and reasonable steps have been taken in regard to IT Governance. IT governance should focus on four key areas: †¢ Strategic alignment with the business and collaborative solutions, including the focus on sustainability and the implementation of ‘green IT’ principles; †¢ Value delivery: concentrating on optimizing expenditure and proving the value of IT; †¢ Risk management: addressing the safeguarding of IT assets, disaster recovery and continuity of operations; †¢ Resource management: optimizing knowledge and IT infrastructure. KEY PRINCIPLES OF THE KING III REPORT The Report places great emphasis on: †¢ Leadership; †¢ Sustainability; and †¢ Corporate Citizenship. The importance of the concepts of integrated sustainability and social Transformation is highlighted. This leads to a lasting concentration on the effects of business on society and the environment. The concept of sustainability is linked with the evaluation of ethics and the improvement of ethical standards in business and in the community. The Minister of Environmental Affairs has pointed out that, unless measures are adopted, greenhouse gas emissions in South Africa will quadruple by 2050. This would result in South Africa becoming a pariah nation. Sustainability reporting is also emphasized in the need to utilize suppliers from amongst previously disadvantaged people. The success of companies in the 21st century is likely to involve: †¢ The natural environment; †¢ The social environment; †¢ The political system; and †¢ The global economy. The King III Report has placed great emphasis on an integrated report, which will evaluate the company’s impact on the economic life of the community in which it operates, as well as many other matters. Conclusion The release of King III is welcomed and represents a significant advance in good corporate governance that looks to the future. Companies will also find King III more user-friendly, in particular the new format of the Code which briefly sets out the recommended best practices against the applicable principles, should constitute a handy quick reference guide. In addition, the Practice Notes, when released, will greatly assist with implementation and going forward, the Institute of Directors will also be developing tools to assist different types of entities identify how to apply relevant principles and recommendations. All in one I would say the release of King III is welcomed and represents a significant advance in good corporate governance that looks to the future. Companies will also find King III more user-friendly, in particular the new format of the Code which briefly sets out the recommended best practices against the applicable principles, should constitute a handy quick reference guide. In addition, the Practice Notes, when released, will greatly assist with implementation and going forward, the Institute of Directors will also be developing tools to assist different types of entities identify how to apply relevant principles and recommendations. Reference http://www. sirpepsi. com/pepsi11. htm â€Å"compiled by 2002† http://www. radessays. com http://www. bookrags. com http://www. allbusiness. com. http://www. peerpapers. com http://www. michalsons. com/king-3-published-for-comment/1463 http://www. pwc. com/en_ZA/za/assets/pdf/pwc-draft-kingiii-presentation-09. pdf